According to Indian mythology, after visiting all the Hindu pilgrim towns and temples (Four Dhams), if Pushkar is not visited for worship, then salvation is not achieved. Also, it is important for Hindus, as the only temple of Lord Brahma in India is in Pushkar.
Pushkar is also famous for its annual cattle fair held in November called pushkar fair. According to the Hindu calendar, Pushkar Fair starts on Nawami (ninth day of fortnightly phases of moon) and ends on Purnima (Full Moon Day) in the month of Kartika (October or November according to the lunar calendar).
During this auspicious positioning of the moon, Pushkar comes alive for two reasons – one religious and the other commercial. Thousands of devotees throng Pushkar at this time to take a holy dip in the lake. A town that remains dormant throughout the year bursts with joy during the fair.